Skip to content
Cover image for the article Why My AI Loves Me (and Only Me)

Why My AI Loves Me (and Only Me)

A short, self-aware take on "AI Selfishness": the moment generative AI makes the writer feel brilliant while everyone else drowns in recycled sameness.

AIGabriel Malherbe1 min read

Let's talk about a new epidemic I've just named: AI Selfishness. It's that moment when someone uses generative AI to explore ideas, draft articles, or create "inspirational" content, and the only person who benefits is the creator. The rest of the world? They're politely nodding while secretly drowning in déjà vu, because all they see is recycled, regurgitated digital tofu.

The paradox is sharp: AI empowers individuals to brainstorm endlessly, to feel creative, to produce polished thoughts at superhuman speed. But when everyone publishes their machine-polished brain dumps, the internet groans under the weight of sameness. A thousand posts, all technically correct, all emotionally flat, all indistinguishable from one another.

This article itself? Pure AI regurgitation. I didn't sweat over it, I didn't agonize over word choice, I didn't wrestle with originality. I typed a prompt, and voilà, another neatly packaged thought-piece that's valuable for me, but maybe tedious for you. That's AI Selfishness in action: I get the clarity, you get the leftovers.

So, next time you see yet another AI-assisted blog, remember, you're not the intended beneficiary. The writer is. And in this strange new world, perhaps that's the most selfish act of all.

Keep reading

More thought leadership.

Data & Analytics2 min read

SQL Server 2016 End of Support: The Front Door to Azure Modernisation

SQL Server 2016 went out of support on 14 July 2026. Greg Fibiger on why the real blocker is rarely the database engine, what each of the remaining paths actually costs you, and how to avoid an expensive false start.

Read article
DevOps & Agile1 min read

Scope It or Sink It

Projects go sideways for one of two reasons: nobody scoped them properly, or nobody ever finished scoping them. Adrian Griesel on the real cost of planning too little, and why plans still come with an expiry date.

Read article
AI3 min read

Why AI came for code first, and who is next

Software leaves a trail of proof behind it. That trail explains why AI became good at code first, and when it arrives in your industry.

Read article

Get in touch

Got a problem worth solving?
Let’s talk.

Send us the gist of what you are trying to do. The right person from First Digital will be in touch within a working day.