Practice
Innovation
Innovation that scales, delivered with confidence.
First Digital's Innovation and AI business unit exists to help enterprises move from idea to product. As a Microsoft Advanced Specialist Partner in AI and App Modernisation, and a proudly South African team, we combine deep .NET, Azure and AI engineering with hands-on experience across regulated and high-volume industries. From custom enterprise applications to builds where AI is the product, we work as both an extension of your team and a dedicated end-to-end delivery partner, covering discovery, architecture, development, QA and DevOps. Delivery runs on Apex, our own AI-native Agile framework, governed through Azure DevOps and GitHub with quality engineered into every release, so ambitious digital goals become predictable, enterprise-grade outcomes.
Specialist sub-units
Enterprise Application Development
Modern, performant web and mobile applications on the Microsoft .NET ecosystem (C#, Blazor, .NET MAUI), backed by dedicated, ISTQB-certified quality assurance.
See it on BuildCloud & Legacy Modernisation
Migrating and re-platforming legacy estates onto Azure and .NET. An Azure-first, multi-cloud-capable approach spanning App Service, Functions, Azure SQL, DevOps pipelines and containerisation.
See it on BuildDigital Product & Process Innovation
Designing and delivering new digital products with our clients, and streamlining human-centric processes like approvals, onboarding and claims. Increasingly with AI built in to speed up decisions and cut manual effort.
See it on Build · EnvisionAI Engineering
AI-engineering specialists for when AI is the product, not a feature. We build across Microsoft Foundry, AWS Bedrock, Huawei Cloud with Ascend silicon, and private GPUs, powered by Apex (GPU), our own data-centre private inference capability. Brought in either as a specialist sub-team on a larger build or commissioned standalone for dedicated AI delivery.
See it on BuildFeatured approach: APEX, turning SDLC into AI Development Lifecycle.
AI-native software development, every step. Our APEX framework is modular, relies on cloud or private token factories, and automates the software lifecycle from discovery transcripts, to feature backlogs, to architecture, build, and delivery. Secure, quality-driven, and fast.
See the framework






